BLACK FRIDAY -70%
The newest report gives you an overview about the competitive landscape from 2017 Q1 up to 2018 Q2, offering a guideline for creative nurturing in case you’re planning to shoot a painkiller ad. The two chapters of the report focus on uncovering the story part of the ad giving useful tips on how to boost convincing power and on the challenges of a good product demo giving an outlook to the packshot which can make the product wanted and remembered.
Brand values are the most difficult to communicate and transmit. You want people to resonate with your message and understand it perfectly. And you have max 60 seconds. Plus a huge noise. This report tells you how to master your image based on case studies from the 2016-2017 period. Best to purchase before shooting!
Are you considering to build your next ads on a character? Then you should know how strong he/she/it should be to let your brand still dominate! Learn from those who have dipped in it already! We reveal all emotions about brand faces from celebrities through ordinary people to cats and dogs in a series of case studies from the 2016-2017 time period.
Spend your money wiser on financial ads with our tips for choosing the right purpose and ‘reason to believe’ for your product. Through 110 ads from 2016 we show you how to sell financial services without being boring or cliché. Read our tips for insurance, housing loan, personal loan, product loan and mobile payment products.
Which character will sell your TV set? The simple and offer-focused one? Or the funny with remarkable features? Or just the most annoying? What tactic works the best for online webshops, what will make people remember and purchase? We reveal it in a series of case studies from the 2016-2017 time period.