Synetiq - Ad performance through emotions | Synetiq @ Prezi Tech Talks
synetiq, neuromarketing, ad tracking, video analysis, advert tracking, biometrical data, data-driven, market research
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Synetiq @ Prezi Tech Talks

Calculating emotions: building a system to understand human nature

Our techy Ádám Divák (CTO) and Tamás Nagy (Lead researcher) will give a talk at Prezi’s HQ titled “Calculating emotions: building a system to understand human nature”.


Here is what they will speak about:
Emotions are complex and beautiful parts of our existence. Although regarded as the opposite of thoughtful action, feelings are our biggest — although not infallible — aids in decision making. Therefore content creators such as marketing companies, movie and TV film producers should be aware of the emotional response to their video content, as it relates to their commercial success. Traditional approach uses questionnaires, interviews and focus groups to learn about the affective response of the target audience. Neuromarketing offers a different approach. It utilizes the accumulated knowledge of neuroscience to infer emotional and cognitive states from psychophysiological measurements. We are going to present how we turn biometric sensory information to actionable insights and recommendations about an audiovisual material. We will show the infostructure we have been building that allows real-time monitoring of affective reactions, and how we integrate data recording with processing and analysis.

6:45pm – Doors open
7:15pm – Doors close, presentation starts
8:30pm – Lights off
Drinks and snacks are provided by Prezi. 


Prezi House of Ideas / 1065 Hajós street 35., Budapest (map)

Hurry up to register, the first 170 seats are already taken!