Synetiq - Ad performance through emotions | Synetiq represents Hungary on the “Best Advertising & Marketing Startups in Europe” list
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Synetiq represents Hungary on the “Best Advertising & Marketing Startups in Europe” list

Europe, together with the rest of the world, is facing an enormous growth of new businesses. The majority of which are startups, that bring new ideas and disruptive technologies. These companies are trying to shape the future trends not only for business giants that are striving for innovation, but also impacting and sometimes even changing people’s everyday lives.

In many ways, Europe can be considered as the perfect place to represent the scale of the so-called “digital revolution”. The revolution in terms of opportunities and challenges that startups bring to every industry. This article highlights the best advertising and marketing startups in each European country that, according to, is worth watching in 2018.


Marketing Technology Landscape by Scott Brinker


The editor of Chief Marketing Technologist, Scott Brinker, presents an expanding array of marketing technologies in his annual Marketing Technology Landscape Supergraphic, also known as Martech 5000.

In the infographic, he is dividing marketing technologies into a few main categories: Advertising and Promotion, Content and Experience, Social and Relationships, Commerce and Sales, Data, and Management. It helps marketers to keep track and navigate marketing technologies that are constantly introduced to the market.

The infographic highlights 6,829 unique marketing technology solutions and new ideas that are present in the market in 2018. Some of them are developed by big companies like AdobeSAPOracle, etc., whereas others are actual startups bringing new ideas to the market.



What is a startup?


There are many definitions of a startup. But each of them describes a startup from a different perspective. Some entrepreneurs state that it is a business structure aimed at solving a problem by offering a product or a service that is not available on the market and is under extreme uncertainty.

According to Forbes, a startup is a young company that generates less than 20 million USD, has not more than 80 employees, is totally independent in making all business decisions and intends to “take over” the world.

Paul Graham, an entrepreneur and computer scientist that founded Y Combinator and Hacker News, defines a startup as a company associated with growth:

“A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth.”

In other words, there is no clear and widely acknowledged startup definition. However, it is possible to define a few points that categorize a business as a startup:

  •          Unconventional business model;
  •          Product or service is in the introduction stage;
  •          Less than 100 employees;
  •          Younger than 10 years;
  •          Turnover under 50 million USD.‘s list of best startups in Europe in the advertising and marketing industry was created based on the above-mentioned startup defining criteria. The startups were found using the databases of StartuprankingCrunchbase, and All the companies are listed in the table by country and in alphabetical order:

Gjirafa Albania
City: Tirana
Founded: 2013
The first search engine, news aggregator video content and e-commerce platform built on top of Albanian language. Its advanced algorithms provide access to data that cannot be searched online.
Smart Engine Austria
City: Vienna
Founded: 2010
Innovative advertising technology that helps to connect business with consumers using mobile, online and POS payment platforms.
SpurIT Belarus
City: Minsk
Founded: 2011
Experts providing e-commerce solutions for Shopify and BigCommerce, custom development services and SEO for websites.
CentralApp Belgium
City: Brussels
Founded: 2014
Technology helping local businesses to grow through their presence and visibility to millions of users on websites like Google, Facebook, Yelp and Foursquare.
Adamo Advertising Bosnia and Herzegovina
City: Banja Luka
Founded: 2013
A fully self-service global ad network delivering cutting edge and most effective advertising on web, mobile and in app.
Metrilo Bulgaria
City: Sofia
Founded: 2014
Intelligent marketing platform built to solve marketing problems for e-commerce stores.
Zzzzapp Croatia
City: Split
Founded: 2012
Wi-Fi software platform enabling businesses to target and engage with customers in an interactive way.
Tellody Cyprus
City: Nicosia
Founded: 2015
A cloud based marketing and persuasion tool for SMEs helping them to interact and engage with customers.
Survio Czech Republic
City: Brno
Founded: 2012
Market research and client satisfaction tool for creating and distributing online questionnaires and surveys. Provides prepared survey templates, layouts and styles.
Influencer Marketing Hub Denmark
City: Copenhagen
Founded: 2016
Leading marketing resource for agencies and influencers providing reviews, listings and relevant industry information.
Blu Mint Digital Estonia
City: Tallinn
Founded: 2011
Online marketing agency specialising in services for entrepreneurs and premium SMEs.
Kiosked Finland
City: Helsinki
Founded: 2010
Advertising automation platform turning publisher’s content into ad placements. Was selected as one of world’s best tech company.
AgoraPulse France
City: Paris
Founded: 2011
Social media CRM platform helping businesses to grow follower base and optimize performance on Facebook using integrated publishing and moderation tools.
Aklamio Germany
City: Berlin
Founded: 2011
Leading European SaaS provider for referral marketing solutions. Used by Vodafone, PayPal, AXA and other large companies.
Moosend Greece
City: Athens
Founded: 2012
Email marketing tool that helps to send email campaigns, manage and track lists and results.
Synetiq Hungary
City: Budapest
Founded: 2014
A startup that helps advertisers and their agencies create high performing video ads with emotional insights from their target audience.
iBot Iceland
City: Reykjavik
Founded: 2017
Company focused on e-commerce. They build and launch a chatbot on Facebook Messenger that helps businesses to promote their products.
SparkPage Ireland
City: Dublin
Founded: 2012
A growth automation platform allows marketers building messaging workflows with push notifications, emails and SMS.
SEO Tester Online Italy
City: Catania
Founded: 2016
Online web marketing and SEO analysis tool that helps to improve search engine optimization, study competitors and reach new customers.
Mailigen Latvia
City: Riga
Founded: 2010
One of Europe’s leading providers of web-based email marketing (with integrated SMS marketing) software.
Whatagraph Lithuania
City: Vilnius
Founded: 2015
Marketing performance reporting platform that automatically converts Google Analytics and social media data into presentation ready infographics reports.
Tapfiliate The Netherlands
City: Amsterdam
Founded: 2014
Affiliate marketing software for e-commerce and SaaS. Norway
City: Oslo
Founded: 2017
The platform matching brands with social media influencers to create inspiring stories that could be shared with a passionate audience.
SALESmanago Poland
City: Krakow
Founded: 2011
Cloud-based online marketing automation platform for e-commerce, B2C and B2B used by over 10 000 companies worldwide.
360imprimir Portugal
City: Lisbon
Founded: 2014
B2B marketplace for marketing products (flyers, packaging, etc.) and all-in-one services (design, replication, templates, etc.) for SMEs.
Pleisty Romania
City: Bucharest
Founded: 2011
A startup helping to transform unique ideas into automated, intelligent marketing communication over multiple channels: email, webshop, ad networks, offline.
Flocktory Russia
City: Moscow
Founded: 2012
Social referral marketing platform for the entire customer life cycle, trusted by global e-commerce, retail, banking and other businesses.
Adbuka Serbia
City: Belgrade
Founded: 2011
A startup building cutting-edge technology against information overload to deliver distraction free user experience.
Kontentino Slovakia
City: Bratislava
Founded: 2016
Social media content tool allowing to plan, comment and approve posts on all main social media platforms.
UrbanApp Slovenia
City: Ljubljana
Founded: 2015
A unique social platform for optimizing app engagement and generating personalized geo-specific mobile content. It informs the user about relevant urban web sites and applications in real time.
ONiAd Spain
City: Zaragoza
Founded: 2017
A self-service platform that allows to put ads on best websites in the country.
Match2One Sweden
City: Stockholm
Founded: 2015
A startup specializing in making programmatic advertising intuitive and automated. It offers a platform that enables users to create smart online advertising campaigns.
42matters Switzerland
City: Zurich
Founded: 2011
Full suite of products and services to build a mobile business using high quality mobile data and insights.
Netvent Turkey
City: Ankara
Founded: 2013
The first company in Turkey offering entire inbound marketing process.
Discontimo Ukraine
City: Kiev
Founded: 2016
A mobile advertising platform for SMEs helping to promote products and services to location-based target audience.
Zappi United Kingdom
City: London
Founded: 2012
Automated consumer insights platform helping global brands make better decisions, shape product development, and enhance advertising and branding efforts.


Leading European countries in the advertising industry


Not all the countries in Europe show the same business performance in a particular industry. In some countries, for example, the fin-tech industry is more advanced than the gaming industry. In other countries, industries like big data or SaaS can be dominating.

Each country has its leading industries and the ones that are less developed. The chart below displays a ranking of the top European countries by their performance in the advertising industry in the year 2017:

In conclusion


Europe is definitely one of the best places for startups. It has the necessary financing and, what is very important these days, available infrastructure and human capital. The growing number of new startups, including the ones in the advertising and marketing industry, is just an example showing how attractive and well prepared European countries are for new businesses. is a company that match-makes the best startups with resource strong corporations. The company is using more than 7 years of experience, together with the best knowledge from accelerators, startup competitions, and pitch events in order to help corporations track the right startups.



(Source: )