Synetiq - Ad performance through emotions | English
synetiq, neuromarketing, ad tracking, video analysis, advert tracking, biometrical data, data-driven, market research
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We at Synetiq analyze ads confidently based on our robust metrics, reliable methodology and (of course) the professional knowledge we gathered throughout the years, measuring more than 4000 ads. Do we claim that we know the secrets of a perfect copy? Well, we can give...

Spring has arrived in Synetiq’s monthly toplist as well. Let our new, prettier-looking emotional curves reveal the truth about the ad landscape in March. Click here to reach a Crash Course on Analysing the Emotional Curves 1. A feast not just for our eyes - Dr. Oetker [vc_video...

According to neuroscientist Dr. Jacob Jolij, Queen’s Don’t Stop Me Now  is the happiest song on Earth. Well, that explains why my father made us listen to it on our neverending car rides when I was a kid. But what is more important, it also...

Neuromarketing is the study of people’s emotional and cognitive response to media or marketing stimuli. But how do we measure emotions? We’ve already written a blogpost about neuromarketing, and now we’ve also made three videos to introduce the world of emotions and neuromarketing to you. In...

Occam is always right - Model stacking doesn’t justify a +0.2% ACC One design principle that has been applied to numerous fields is called KISS that stands for ‘Keep It Simple Stupid’. This principle states that you should prioritize simple solutions over complex ones. The rule...

A model is not a product - It doesn’t matter how deep it is Customers don’t really care whether your app is using a DNN with 1000 layers trained with 100 GPUs using 3 trillion data points, or you wrote an if-else statement on a Tuesday...

Let’s kill the hype, and continue creating value for our customers.   At Synetiq, we collect data from our lab, clients and external sources. This allows us to build powerful data-driven products that help our customers to boost their video ad performance. One of the techniques that...

Having won a scholarship offered by Bridge Budapest, Fruzsi is spending the next 6 months working as a junior marketing manager at Synetiq, gaining practical experience and inspiration from one of the most innovative, promising startups founded in Hungary. This is the story of her...

  Interest in the human brain for marketing purposes was already present in the 90’s, but the term neuromarketing was first introduced in 2002. It was around this time that companies like Coca Cola investigated neural activities and analysed brain scans when consumers viewed ads or...