Synetiq - Ad performance through emotions | English
synetiq, neuromarketing, ad tracking, video analysis, advert tracking, biometrical data, data-driven, market research
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Occam is always right - Model stacking doesn’t justify a +0.2% ACC One design principle that has been applied to numerous fields is called KISS that stands for ‘Keep It Simple Stupid’. This principle states that you should prioritize simple solutions over complex ones. The rule...

A model is not a product - It doesn’t matter how deep it is Customers don’t really care whether your app is using a DNN with 1000 layers trained with 100 GPUs using 3 trillion data points, or you wrote an if-else statement on a Tuesday...

Let’s kill the hype, and continue creating value for our customers.   At Synetiq, we collect data from our lab, clients and external sources. This allows us to build powerful data-driven products that help our customers to boost their video ad performance. One of the techniques that...

Having won a scholarship offered by Bridge Budapest, Fruzsi is spending the next 6 months working as a junior marketing manager at Synetiq, gaining practical experience and inspiration from one of the most innovative, promising startups founded in Hungary. This is the story of her...

  Interest in the human brain for marketing purposes was already present in the 90’s, but the term neuromarketing was first introduced in 2002. It was around this time that companies like Coca Cola investigated neural activities and analysed brain scans when consumers viewed ads or...

Hi there! Life has been very exciting at Synetiq during the past months: a new product, new clients and lots of new ideas. This is the best time for you to join our awesome team if you fancy working with cutting-edge technologies, can imagine spending your days...

Synetiq recently conducted a neuromarketing study on a group of adults in the UK, investigating how emotions are impacted while watching viral videos. We wanted to understand viral videos a little bit better, and what gets people excited about them. It’s fascinating to us that people...

According to Google, we've spent 35,000,000 (yes, 35 million) hours so far in 2015 watching movie trailers. The passion with which we love trailers, especially those belonging to a specific genre, is catnip to advertisers who want to speak to us more effectively.   Conversations We're in an era of...

Attention, all Londoners! Synetiq is launching a new project soon, in which we'd love you to participate! It's a "Lab Testing" project, which involves a really cool range of sensors, which gather information about your emotions while you watch some videos we show you. It'll take place in our lab...