Synetiq - Ad performance through emotions | Tech
synetiq, neuromarketing, ad tracking, video analysis, advert tracking, biometrical data, data-driven, market research
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Occam is always right - Model stacking doesn’t justify a +0.2% ACC One design principle that has been applied to numerous fields is called KISS that stands for ‘Keep It Simple Stupid’. This principle states that you should prioritize simple solutions over complex ones. The rule...

A model is not a product - It doesn’t matter how deep it is Customers don’t really care whether your app is using a DNN with 1000 layers trained with 100 GPUs using 3 trillion data points, or you wrote an if-else statement on a Tuesday...

Let’s kill the hype, and continue creating value for our customers.   At Synetiq, we collect data from our lab, clients and external sources. This allows us to build powerful data-driven products that help our customers to boost their video ad performance. One of the techniques that...

Synetiq recently conducted a neuromarketing study on a group of adults in the UK, investigating how emotions are impacted while watching viral videos. We wanted to understand viral videos a little bit better, and what gets people excited about them. It’s fascinating to us that people...

Paranoid feltételezés vagy egy új hacker-módszer? Az angliai Oxfordi Egyetem egyik kutatója szerint akár már egy kereskedelmi forgalomban kapható, néhány száz dolláros EEG-fejpánttal, mint az Emotiv vagy a NeuroSky is PIN kódokat, jelszavakat bányászhatnak ki a fejünkből a jövő bűnözői.   Az X-men-ből ismert Charles Xavier könnyedén...