Our solutions

 

Frequently Asked Questions

 

What makes Synetiq different? There are a lot of market research agencies out there…
With our solutions you’ll not only gain access to what your customers think and are able to recall and verbalise, but you can get deep and valid insights about your audience. The sec-by-sec analysis of physiological data enables us to reveal even the smallest changes of your audience’s unconscious state. They might not be aware of all their feelings but their body tells us everything which we will deliver to you as actionable marketing insights.
How do I utilise the insights about my campaign?
There are many ways depending on the service package you apply for: you can learn about your ads, and also about competitor and other advertisers’ ads. We can prepare you tailor-made guidelines when preparing your next ad’s concept, shooting the ad, or modifying that according to your tactical goals. Also you can learn from post-test when your ad reached the end of its efficient life cycle and it is time to start a new campaign.  
How will I see the results?
Hopefully you will notice growing sales :) Depending on which research outputs you choose, your data and insights will be available to you via: an easy-to-understand ppt report with a clear-cut management summary and a personal presentation – for those who are always under time pressure; an online dashboard providing you the opportunity to dive into the results of your ad – for data lovers;  or simply an excel datafile, a one-slider, or just the way you need it.
Do you use quantitative methods as well?
Yes, we do. We use short and standard questionnaires providing the key performance indicators for all the measured ads and brands, to record the conscious, deliberate opinion of our testers beside their unconscious reactions. We do not despise quantitative and qualitative research methods, we simply think that all of them serve different purposes. And neuromarketing is the winner when you want to understand the emotional mechanism triggered by your ad.
Do you test other marketing materials than video adverts?
While we used to test TV series, movies, flyers and even slogans, we currently only measure video format (online and TV ads). Instead of dividing our expertise amongst all these fields, we’ve chosen to focus on what we are the best at.
Can I test storyboard or animatics with neuromarketing ?
Everything is possible, but we strongly recommend that you don’t. As the execution will be gravely different it may elicit completely different emotions which cannot be predicted. We recommend you to test at least a moodfilm (with voice-over, music, and real characters if that is your intention) if you choose neuromarketing.
What is the shortest possible time frame I can get my videos tested in?
Our testing happens according to a monthly schedule. At the moment we test once per month. Our standard monthly measurement takes 4-6 days and the shortest delivery is 3 workdays (for not more than 2 ads).
Wow this sounds nice.. what should I do if I want to give it a try?
Share with us here what you would like to test and our client service team will get in touch with you. Or you can contact us straight away to get consultation on your research problem. 

Let’s be friends

Facebook
Instagram
Twitter
LinkedIn

 

Synetiq Ltd.
Váci utca 47.
1056 Budapest
+36 20 54 44 804