Synetiq - Ad performance through emotions | In Focus: Painkiller ads (new thematic report from Synetiq)
In Focus: Painkiller ads (new thematic report from Synetiq) Get to know our latest thematic report focusing on painkiller ads, their stories and product demos.
painkiller, ads, report, neuromarketing, insights, marketing, advertising, otc, pain, reklam, fajdalomcsillapito, fajdalom, best practice
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In Focus: Painkiller ads

Get to know our latest thematic report focusing on painkiller ads, their stories and product demos.

Questions answered in the report

 

  • Should you create a unique atmosphere making it easier for people to recognise your brand? Or should you build on an insight familiar enough for people to recall your brand when in need?
  • How much information should you include in your product demo?
  • How can you ease information processing with superior visual execution?
  • How to integrate the packshot so it becomes part of your story and not just a necessary part of the ad?

Painless story treatments

Chapter 1

 

Uncovering story part of the ad, focusing on the main insight which serves to make people understand why the product is a good-to-have or better than something else. We highlight the emotional power on the target audience and also give useful tips on how to boost convincing power.

Killer product demos

Chapter 2

 

Describes the challenges of a good product demo,  placing the existential question about them, and giving an outlook to the packshot which can make the product wanted and remembered.

With this report you will…

 

…gain an overview about current competitive landscape: Strong or weak creative ideas, explaining part of a commercial (and especially communicational) failure or success

… appropriate a guideline for creative nurturing: If you are planning to shoot a new painkiller ad, the points to consider at the conceptualisation phase are all in this guideline. It helps you to make the most out of your spendings on the creative

Prescribed for:

 

  • OTC advertisers
  • Creative Agencies
  • Media Agencies

Selected brands analysed in the report

Prices

 

Chapter 1Chapter 2Full report
Report in PPT
Personal presentation
Online interactive ad database
Individual ad analysis pages+ 190.000 Ft + VAT / ad+ 190.000 Ft + VAT / adFREE
Net price1.490.000 Ft1.490.000 Ft2.790.000 Ft