In Focus: Painkiller ads
Get to know our latest thematic report focusing on painkiller ads, their stories and product demos.
Questions answered in the report
- Should you create a unique atmosphere making it easier for people to recognise your brand? Or should you build on an insight familiar enough for people to recall your brand when in need?
- How much information should you include in your product demo?
- How can you ease information processing with superior visual execution?
- How to integrate the packshot so it becomes part of your story and not just a necessary part of the ad?
Painless story treatments
Chapter 1
Uncovering story part of the ad, focusing on the main insight which serves to make people understand why the product is a good-to-have or better than something else. We highlight the emotional power on the target audience and also give useful tips on how to boost convincing power.
Killer product demos
Chapter 2
Describes the challenges of a good product demo, placing the existential question about them, and giving an outlook to the packshot which can make the product wanted and remembered.
With this report you will…
…gain an overview about current competitive landscape: Strong or weak creative ideas, explaining part of a commercial (and especially communicational) failure or success
… appropriate a guideline for creative nurturing: If you are planning to shoot a new painkiller ad, the points to consider at the conceptualisation phase are all in this guideline. It helps you to make the most out of your spendings on the creative
Prescribed for:
- OTC advertisers
- Creative Agencies
- Media Agencies
Selected brands analysed in the report

Prices
| Chapter 1 | Chapter 2 | Full report |
Report in PPT | ✔ | ✔ | ✔ |
Personal presentation | ✔ | ✔ | ✔ |
Online interactive ad database | ✔ | ✔ | ✔ |
Individual ad analysis pages | + 190.000 Ft + VAT / ad | + 190.000 Ft + VAT / ad | FREE |
Net price | 1.490.000 Ft | 1.490.000 Ft | 2.790.000 Ft |