Collect ideas, dos and don’ts before you decide on the creative concept. Be fully prepared for your next campaign with best practices and emotional insights!
Let our data work for you! Our constantly growing ad database covers more than yearly 1100 new ads from 6 sectors. Draw conclusions from the biggest ad database on the market and let us answer all your questions regarding your creative concept, consumer insight or execution.
Play safe, maximise ROI, investigate how would your ad(s) perform in the real competitive environment. Fine-tune your creatives and make sure you buy air time for your best-performing copies.
Discover strengths and weaknesses and get ideas to improve with the resources you dispose of. Detect all the potential pitfalls of your ad and decrease or eliminate their negative impact before launch. Preview how your creative(s) would perform in the real competitive environment.
Get feedback about in-market performance of your campaigns and be ahead of the market by knowing the unknown! Learn from your narrow and wide competition.
Define your competition and target audience as you wish and benchmark your campaigns to others inside or out of your sector with our robust database. Our complex methodology of emotional and conscious metrics deliver in-depth knowledge about different layers of the advertising landscape.
Spend your money wiser on financial ads with our tips for choosing the right purpose for your product. Through 110 ads we show you how to sell financial services without being boring or cliché. Read our tips for insurance, housing loan, personal loan, product loan and mobile payment products.
Do you consider to build your next ads on a character? Then you should know how strong he/she/it should be to let your brand still dominate? Learn from those who have dipped in it already! We reveal all emotions about brand faces from celebrities through ordinary people to cats and dogs.
An overview about the competitive landscape & a guideline for creative nurturing in case you’re planning to shoot a painkiller ad. The two chapters of the report focus on 1) practical tips to boost convincing power and 2) the challenges of a good product demo, giving an outlook the ideal packshot that will make your product wanted.
Data-driven guidelines on how to make your short versions effective. Our study examines examples of effective cuts, memorable and not so memorable story elements and tricks of renewing a story. Moreover, short versions can be more activating and emotionally triggering than the original ones. Curious how? Get our study!
What are the best-working insights to create empathy and activation in the general target? What is better in the story – familiarity or uniqueness of the situation? How to present a situation so that everybody understands it? If you want your ad to stand-out from tough competition, this study is for you!
Our new study summarizes the learnings of effective telco offers from the past 3 years and grants you insights in 2 chapters: Mobile Packages and Home Services. Get new ideas from the competitors and validate your offer strategy for 2019. With this revision we hope to help our customers come up with new and creative ideas!