Synetiq - Ad performance through emotions | Meet The Team
synetiq, neuromarketing, ad tracking, video analysis, advert tracking, biometrical data, data-driven, market research
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David Ottlik

David Ottlik

CEO, Co-founder

David is a creative and passionate innovator and entrepreneur with 10+ years experience in entrepreneurial ventures and client relationships. Prior to founding Synetiq, David worked at Imprvd, a digital brand consulting firm and at Dezigen, an e-commerce business that sold high-end design products, two companies he co-founded. David has studied design and architecture in Paris and in Hong Kong. He worked for clients in 3 continents out of China, France and Hungary where he built and led teams of engineers, scientists and designers. David was featured on Forbes’ 30 under 30 list and the New Europe 100 list of emerging leaders of Google and the Financial Times.

Júlia Csenge Halmos

Júlia Csenge Halmos

Head of client services

Csenge is a passionate market and media researcher, with 10+ years of profound research experience in the fields of media & technologies (TV, internet, papers, radio, games, music, telecommunications), marketing & advertisements, health and lifestyle out of which she spent 6 years at Ipsos. She is fuelled by the desire to understand people and their decision making processes. In her profession she approaches research in a creative way seeking always the newest and best practices, she also loves to speak in public. Csenge lived, studied and worked in Denmark, Vietnam, Spain and Hungary. She visits India on a yearly basis for improving her daily ashtanga yoga practice.

Eszter Markó

Eszter Markó

Client services manager

Eszter is proud to have always worked for companies that are pioneers in their fields and are also Hungarian. She is a Cell and Molecular Biologist by training and prior to joining Synetiq, she worked for SOLVO Biotechnology, a company specialised in carrying out drug-drug interaction services for pharma companies. With SOLVO, Eszter switched to sales and marketing and did business on the US West Coast for 4 years. She has always been fascinated the by the complexity of the human brain and how it evolved to enable us to have feelings and personalities but it was only in 2017 that she learned about and was captivated by neuromarketing. Eszter’s enthusiasm never faded since and today she is spreading it onto others as one of our Client Services Managers. If you want to overjoy her, introduce her to a dachshund or ask her to dance rockabilly with you.

András Tallér

András Tallér

Client Services Manager

András holds an MSc in socio-economics and a BSc in international management. After having worked as a social and economic statistical analyst at the Central Statistical Office, he collected experience in account management in customer experience research projects at BARE International and business development of digital merchandising solutions at Planorama. As a Client Services Manager at Synetiq he aims to consult advertisers why and how to measure the unconscious impact of their videos and helps them faster achieve their sales and marketing goals through advertising. After business hours he reads tales for his small children, learns Neuro-Linguistic Programming techniques, he is a true lover of snowed mountains.

Dóra Andorkó

Dóra Andorkó

Media analyst

Dóri holds a degree in Sociology from ELTE, but she also studied in The Netherlands at Utrecht University. There she gained knowledge of market research, behavioural science and anthropology. She arrived to Synetiq from Ipsos where she worked as a researcher. Prior to that she was volunteer at several NGOs. Dóri believes in interdisciplinarity and she joined Synetiq to deepen and use her social scientific and market researcher knowledge in the field of advertisement. Here she is a part of the client service team, as an analyst she takes part in preparing the measurement, as well as compiling reports. She is eager to use all the advantages of her multifaceted background and to find the common patterns in behaviour of the viewers. In her free time, she is a big cooking enthusiast, she loves modern arts, she enjoys reading, going to concerts and spending time in nature.

Szimonetta Ézsiás-Nagy

Szimonetta Ézsiás-Nagy

Media Analyst

Szimonetta holds a Survey Statistics MSc from ELTE, and she spent her internship at Nielsen, where she worked in the insight team, mostly on FMCG projects. She also worked as a freelancer, conducting studies about the labour market of the Hungarian border area and held a university course to BA students. She believes in communicating results in an easily understandable, yet data-driven way. She is interested in data science and data visualisation, and currently she is trying to deepen her knowledge in Python programming. In her free time she enjoys reading, cooking and hiking with her friends.

Dániel Pálma

Dániel Pálma

Data engineer

As a Software Engineer, Dani loves solving problems and coming up with architectural designs for greenfield projects. He always has one (or many) ongoing side-projects, which keeps him up to date on current development best practices and technologies. Currently he is focused on Data Pipeline Development and Cloud Computing Architecture. In his free time, if not working on a personal side project, he likes contributing to Open Source Software, trying out new restaurants, checking out exhibitions, seeing live shows, traveling and running.

Vivien Ruska

Vivien Ruska

Software engineer
Prior to joining Synetiq, Vivien gained experience as a Python and Cloud Systems Developer in Budapest and in London. She holds International Business Economics and Business IT master degrees, but she was eager to learn programming in Python when she encountered its application areas during her big data internship.  As a self-taught developer, she finds self-development very important thus she likes working on side projects and coding challenges in her free time when her shihtzu let’s her to do so. Beyond her technical interest, she loves traveling, going to museums and binge watching series.
Panka Cser

Panka Cser

Business operations manager

Panka graduated as an economist specialised in Hospitality & Hotel Management with completion of abroad studies of Event Management in the Netherlands. Afterwards she gained experience in the field of finance. Now she can combine her studies and practical skills as she is taking care of the company’s operational side, along with Dóri. There’s no mission impossible for her, no matter if it’s HR, recruitment, financial or office needs related. She likes keeping the team happy and making sure teambuildings are memorable. Random fact: she loves seals, she even takes a course to be a seal trainer. She adopted a seal in Wales and is supporting seal rescues in Ireland.

Dóra Dávid

Dóra Dávid

Marketing and research manager

Dóri graduated as a Molecular Bionics Engineer from Pazmany Peter Catholic University but right now she is at the Marketing MSc faculty of the Budapest University of Technology and Economics. She participated in a research at The Hungarian Academy of Sciences to develop a microsurgical method for treating epilepsy. She soon developed organisational skills, as one of the event planners of the Student’s Union. As she has always been interested in both electrophysiology and marketing, she joined Synetiq as a lab assistant and then as supervisor. She started working as a Research manager in 2017 and she also joined the marketing team.  Dóri is keen on doing sports and traveling, but her secret freetime sin is watching trash reality TV shows. 

Tamás Nagy, PhD

Tamás Nagy, PhD

Affective psychologist, scientific consultant

Tamás has a PhD in psychology, and as the first team member back in the days, he was responsible to create the initial setup of Synetiq’s measurement lab. Previously he worked at the Hungarian Academy of Sciences (MTA) and at the University of Amsterdam, where he studied the body-mind-behavior interactions of emotional situations. He has published results of his research in internationally reknowned scientific papers such as the International Journal of Behavioral Medicine, Biological Psychology, International Journal of Psychology etc.
He currently works as an assistant professor at the Eotvos Lorand University in Budapest while supporting Synetiq as a scientific consultant. His research interests include stress and emotion psychophysiology and open science.

Bence Varga

Bence Varga

Research supervisor

Bence is a last year MSc student at BUTE (BME) as a Cognitive Scientist and a wannabe front-end developer. He is also Experienced Research Supervisor, with a healing touch when it comes to sensors. Loves to travel – mostly to the mountains for a good hike –, cook some delicious food and really loves to eat (any kinds of) soup and quiche.

Nóra Paller

Nóra Paller

RESEARCH MANAGER

Nóri is in her third year of studying Molecular Bionics Engineering at Pazmany Peter Catholic University. Even though she has a broad interest, she would like to pursue her dream in the field of research. She has always been fascinated by the human brain and she has a deep connection to computers, therefore she enjoys every second working at Synetiq. Moreover, it made her take a deep dive into electrophysiology. In her free time she likes to spend as much time with her dog as she can, she likes traveling and good conversations.

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+ You?

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