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As production and marketing costs increase, there is an ever-growing demand for more detailed and accurate consumer insights. Better analytics in the development phase can lead to huge increase in sales or decrease in marketing costs. Most of the time those tests can only be ran on a restricted scale and provide inaccurate results. Mindr is an innovative, crowdsourced software solution tracking users’ emotional response to any stimuli presented. It can be used to precisely monitor and record reactions to commercials, movies and music, or it can also be employed as a novel method of user experience testing. It integrates information from brain waves, eye tracking devices and other sources to give a quantitative measurement of positive and negative feelings, emotional engagement or frustration. This information can be used to identify points of improvement in products or services and make informed decisions about further developments.
Tests are taken at home, in natural conditions combined with long calibration period
Instant availability of testers globally and fast, automatic evaluation
More valuable data for a given price
Anyone can easily set up a test online, upload test material and select user profiles to be tested.
Users can take a test at home right away, after which they will get paid.
According to Forbes the following companies, among others, use neuromarketing: PG, Chevrolet, Microsoft, Yahoo!, Motorola, Johnson and Johnson, Unilever, Campbells, Pepsico.
Case study: Super Bowl is not only a sporting event but also the biggest marketing and advertising event. The games draw big audiences, companies are willing to pay high amounts for every second of commercial time slots. It is estimated that during January’s match, companies will have to pay 3,7 million $ for 30 seconds of broadcast. By spending such amounts on the broadcast of commericals, each company tries to prepare them as best as they can. In the previous year as far as 70% of them were tested using the neuromarketing methodology.
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David is a creative communicator, high-energy innovator and designer with 7+ years experience in entrepreneurial ventures and client relationships. Previously he worked at Imprvd, a media design and brand consulting firm and at Dezigen, two companies he co-founded. He gained cultural insights from professional experience in China, France and Hungary. David is leading Synetiq’s business development and the team.
Adam holds an MSc in Informatics and Engineering and he specializes in neural applications. He previously worked on research projects such as the optimization of the network model of the hippocampus, and he developed complex applications for global finance companies. Adam is responsible for Synetiq’s proprietary technology development and leads a team of dedicated engineers and experts.
Fabien Lotte, PhD
Computer- and Neuroscientist, Researcher at INRIA’s Brain-Computer Interface Laboratory in France, Co-Founder of OpenVibe
Fields of expertise: Brain-Computer Interfaces, Pattern Recognition and Signal Processing
Marketing Research Advisor
Senior Marketing Research Consultant, Qualitative and quantitative research experience from the UK, USA and Europe
Fields of expertise: Marketing Research, Analysis, Study Design
MSc Artificial Intelligence, MSc Applied Mathematics, Machine learning expert
Fields of expertise: Artificial Intelligence, Machine Learning, Complex Mathematical Algorithms
trained architect, designer and technology consultant with experience in Europe and the Middle East
Fields of expertise: Technology Consultancy, Uses of Neurotechnology, Design