Synetiq is a cutting-edge neuromarketing research company providing media companies with emotional insights directly from their viewers’ brain and body. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie. The real-time insights help you to create more engaging and more effective content. Synetiq’s approach, called crowdsourced neuromarketing, delivers unprecedented insights to understand your customers anywhere in the world in a fast and cost-efficient way.
Synetiq’s proprietary research, data processing and data analysis technologies are capable of accurately recording, analysing and quantifying a person’s emotional reactions as they interact with media content. Current insights include: measurements of Affinity, Attention, Excitement, Engagement, Boredom, Frustration levels. Raw data is collected from consumer-grade bio-sensor devices such as EEG headsets, skin conductance and heart rate sensors, eye-tracking devices etc.
Anyone can easily set up a test online, upload test material and select research participants to be tested.
An invitation to the research is sent to participants in our database.
Participants take the test at home right away, after which they will get paid.
Do you want to earn money from home as a tester? Learn more here
David is a creative communicator, high-energy innovator and designer with 7+ years experience in entrepreneurial ventures and client relationships. Prior to founding Synetiq, David worked at Imprvd, a design and brand consulting firm and at Dezigen, two companies he co-founded. David has a background in design and architecture, he studied in Paris and in Hong Kong. He gained business experience in China, France and Hungary. David is leading Synetiq’s business development and the team of passionate experts.
Adam holds an MSc in computer engineering and neuroscience and he specializes in neural applications. Prior to founding Synetiq, Adam worked on research projects such as the optimization of the network model of the hippocampus on supercomputers, and he developed complex applications for global finance companies. He loves sharing his knowledge in his micro-communities and worked as a teacher and trainer with local and international students. Adam is responsible for Synetiq’s proprietary technology development and leads a team of dedicated engineers and researchers.
Tamas is an expert in psychology specialized in the research of emotions. Previously worked at the Hungarian Academy of Sciences and at the University of Amsterdam where he studied the body-mind-behavior interactions of emotional situations. As for his PhD topic, Tamas develops his concept of “positive stress”.
Fields of expertise: Psychophysiology, Neuropsychology, Research design
Marton mastered cognitive psychology at ELTE and has a very strong knowledge on human cognition, behavior and motivation. He also has a solid research background with EEG: he investigated the neural basis of human concept and category learning. He is a constant source of new ideas and a real motivator for the team.
David is an IT professional holding a masters degree of Engineering in the field of Telecommunications. After working as a Research Intern at the University of Seville in Spain he moved to Budapest to finish his thesis on neuromarketing technologies. His interdisciplinary skills including computational science, digital signal processing and software development on desktop and mobile platforms allow him to implement the best technical solutions in any complex situation.
Holding a masters in software engineering, Attila specialized in artificial intelligence.
He has previously worked for Morgan Stanley, developing complex trading systems in a team spanning from Tokyo to New York. As one of his favorite free-time projects, he designed and developed a platformer game for Android. He also enjoys doing data science, speaking in public and playing the bass.
Business Operations Manager
With an MSc in Business Development and an MSc in Accounting Kata is responsible for the team’s business operations. Her experience in people development and finance helps making sure that everything runs smoothly at the office. Attending meetups, learning programming and training Krav Maga are parts of her neverending self-development journey.
External senior advisor
László started his professional career almost 15 years ago in the media industry. He has worked for Viasat3 (MTG company) and TV2 (Pro7Sat1 company) as a Sales Group Head. At TV2, he was also responsible for implementing and innovating the new generation of TV ads (Single spot, Channel ID, Count back spot, Split screen). During these years, he has been worked with media agencies like OMG, Carat, Havas Media, Mindshare, MEC, Initiative Media and Pan Media and their clients. Since 2011, he has been Director of Branded Entertainment at Havas Media. In recent years, branded content campaigns managed by him were awarded 5 Effies and 2 Content Marketing Awards.
Kristof Giber, PhD
Neuroscientist, Scientific Advisor
With a biology background and 10+ years of academic research in experimental and computational neuroscience, Kristof is a scientific counselor to the team in various fields. He advises in topics related to research and development strategies, neuroscience and data analysis. He earned his PhD in 2009 and he became a Research fellow at CNRS, Institute for Cognitive Neuroscience in France. Later, as a Postdoctoral Research Fellow at Harvard Medical School and Massachusetts General Hospital he focused on the classification of cognitive states from brain activity using machine learning. His interests include the development of mobile apps, computer vision and artificial intelligence.
We are hiring!
We are looking for dynamic and talented people to join our team and work on the most interesting problem of all time: understanding human nature. Visit this page for more information.
Phone: +44 20 3286 8801
Address: 20-22 Wenlock Road, London, N1 7GU, UK
Call us from the US: +1 424 253 0880
Phone: +36 20 54 44 804
Address: Irányi utca 3, Budapest, Hungary (map)
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+44 20 3286 8801 (UK)
+36 20 54 44 804 (HU)