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As production and marketing costs increase, there is an ever-growing demand for more detailed and accurate consumer insights. Better analytics in the development phase can lead to huge increase in sales or decrease in marketing costs. Most of the time those tests can only be ran on a restricted scale and provide inaccurate results. Mindr is an innovative, crowdsourced software solution tracking users’ emotional response to any stimuli presented. It can be used to precisely monitor and record reactions to commercials, movies and music, or it can also be employed as a novel method of user experience testing. It integrates information from brain waves, eye tracking devices and other sources to give a quantitative measurement of positive and negative feelings, emotional engagement or frustration. This information can be used to identify points of improvement in products or services and make informed decisions about further developments.
Tests are taken at home, in natural conditions combined with long calibration period
Instant availability of testers globally and fast, automatic evaluation
More valuable data for a given price
Anyone can easily set up a test online, upload test material and select user profiles to be tested.
Users can take a test at home right away, after which they will get paid.
According to Forbes the following companies, among others, use neuromarketing: PG, Chevrolet, Microsoft, Yahoo!, Motorola, Johnson and Johnson, Unilever, Campbells, Pepsico.
Case study: Super Bowl is not only a sporting event but also the biggest marketing and advertising event. The games draw big audiences, companies are willing to pay high amounts for every second of commercial time slots. It is estimated that during January’s match, companies will have to pay 3,7 million $ for 30 seconds of broadcast. By spending such amounts on the broadcast of commericals, each company tries to prepare them as best as they can. In the previous year as far as 70% of them were tested using the neuromarketing methodology.
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Adam holds an MSc in computer engineering and neuroscience and he specializes in neural applications. Prior to founding Synetiq, Adam worked on research projects such as the optimization of the network model of the hippocampus on supercomputers, and he developed complex applications for global finance companies. He loves sharing his knowledge in his micro-communities and worked as a teacher and trainer with local and international students. Adam is responsible for Synetiq’s proprietary technology development and leads a team of dedicated engineers and researchers.
Peter Nagy, PhD cand.
Peter holds a Masters in Psychology, and he is currently a graduate associate at Corvinus University of Budapest, Hungary. Previously, he taught as an adjunct professor of marketing at Central European University. His research interests focus on the application of relevant aspects of psychology and sociology on areas of marketing and consumer behavior. Among other topics, Peter explores creative ways to utilize social media platforms and online environments for the purposes of organizations.
Fields of expertise: Marketing Research, Consumer Behavior
Tamas Nagy, PhD cand.
Tamas is an expert in psychology specialized in the research of emotions. Previously worked at the Hungarian Academy of Sciences and at the University of Amsterdam where he studied the body-mind-behavior interactions of emotional situations. As for his PhD topic, Tamas develops his concept of “positive stress”.
Fields of expertise: Psychophysiology, Neuropsychology, Research design