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We provide businesses with consumer insights directly from their customers’ brain.

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Introducing Mindr

A powerful neuromarketing platform

As production and marketing costs increase, there is an ever-growing demand for more detailed and accurate consumer insights. Better analytics in the development phase can lead to huge increase in sales or decrease in marketing costs. Most of the time those tests can only be ran on a restricted scale and provide inaccurate results. Mindr is an innovative, crowdsourced software solution tracking users’ emotional response to any stimuli presented. It can be used to precisely monitor and record reactions to commercials, movies and music, or it can also be employed as a novel method of user experience testing. It integrates information from brain waves, eye tracking devices and other sources to give a quantitative measurement of positive and negative feelings, emotional engagement or frustration. This information can be used to identify points of improvement in products or services and make informed decisions about further developments.

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Why choose Mindr?

How does it work?

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1. Set-up a test online

Anyone can easily set up a test online, upload test material and select user profiles to be tested.

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2. Send it out to selected testers

An invitation is sent to selected testers in our database.

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3. Testers watch your material

Users can take a test at home right away, after which they will get paid.

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4. Get results
in real-time

We process and analyze test results. Analytics appear in real-time on your online dashboard.

What can it be used for?

 

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Neuromarketing is an efficient way to gain consumer insights by directly measuring reactions, emotions and brain activity. It can answer questions like: Which marketing material has higher impact on consumers? Which parts of a commercial or movie are engaging or boring for viewers? Which part of using a website causes frustration for the user?

Neuromarketing today

 

According to Forbes the following companies, among others, use neuromarketing: PG, Chevrolet, Microsoft, Yahoo!, Motorola, Johnson and Johnson, Unilever, Campbells, Pepsico.
Case study: Super Bowl is not only a sporting event but also the biggest marketing and advertising event. The games draw big audiences, companies are willing to pay high amounts for every second of commercial time slots. It is estimated that during January’s match, companies will have to pay 3,7 million $ for 30 seconds of broadcast. By spending such amounts on the broadcast of commericals, each company tries to prepare them as best as they can. In the previous year as far as 70% of them were tested using the neuromarketing methodology.

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The Team

We are hiring!

We are continuously looking for dynamic and talented researchers, engineers and analysts to join our team and work on the most interesting problem of all time: understanding human nature. You will be a great fit if you are energetic, motivated, love the international start-up culture and have a strong background in either advertising/media research, neuroscience/signal processing or web/mobile development and data science.
We are a young, ambitious and multi-cultural team and as an early employee you will have a huge impact on everything we do and your work will be highly regarded. We move fast, so you will see the results of your work much earlier than in a traditional research project and we support your ongoing academic career.

Get in touch!

Email: info@synetiq.net
Phone Europe: +36 20 54 44 804
Phone USA: +1 424 253 0880
Address: Krisztina körút 99, 1016 Budapest, Hungary (map)

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