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As production and marketing costs increase, there is an ever-growing demand for more detailed and accurate consumer insights. Better analytics in the development phase can lead to huge increase in sales or decrease in marketing costs. Most of the time those tests can only be ran on a restricted scale and provide inaccurate results. Mindr is an innovative, crowdsourced software solution tracking users’ emotional response to any stimuli presented. It can be used to precisely monitor and record reactions to commercials, movies and music, or it can also be employed as a novel method of user experience testing. It integrates information from brain waves, eye tracking devices and other sources to give a quantitative measurement of positive and negative feelings, emotional engagement or frustration. This information can be used to identify points of improvement in products or services and make informed decisions about further developments.
Tests are taken at home, in natural conditions combined with long calibration period
Instant availability of testers globally and fast, automatic evaluation
More valuable data for a given price
Anyone can easily set up a test online, upload test material and select user profiles to be tested.
Users can take a test at home right away, after which they will get paid.
According to Forbes the following companies, among others, use neuromarketing: PG, Chevrolet, Microsoft, Yahoo!, Motorola, Johnson and Johnson, Unilever, Campbells, Pepsico.
Case study: Super Bowl is not only a sporting event but also the biggest marketing and advertising event. The games draw big audiences, companies are willing to pay high amounts for every second of commercial time slots. It is estimated that during January’s match, companies will have to pay 3,7 million $ for 30 seconds of broadcast. By spending such amounts on the broadcast of commericals, each company tries to prepare them as best as they can. In the previous year as far as 70% of them were tested using the neuromarketing methodology.
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David is a creative communicator, high-energy innovator and designer with 7+ years experience in entrepreneurial ventures and client relationships. Prior to founding Synetiq, David worked at Imprvd, a design and brand consulting firm and at Dezigen, two companies he co-founded. David has a background in design and architecture, he studied in Paris and in Hong Kong. He gained cultural insights from professional experience in China, France and Hungary. David is leading Synetiq’s business development and the team of passionate experts.
Adam holds an MSc in computer engineering and neuroscience and he specializes in neural applications. Prior to founding Synetiq, Adam worked on research projects such as the optimization of the network model of the hippocampus on supercomputers, and he developed complex applications for global finance companies. He loves sharing his knowledge in his micro-communities and worked as a teacher and trainer with local and international students. Adam is responsible for Synetiq’s proprietary technology development and leads a team of dedicated engineers and researchers.
Tamas Nagy, PhD cand.
Tamas is an expert in psychology specialized in the research of emotions. Previously worked at the Hungarian Academy of Sciences and at the University of Amsterdam where he studied the body-mind-behavior interactions of emotional situations. As for his PhD topic, Tamas develops his concept of “positive stress”.
Fields of expertise: Psychophysiology, Neuropsychology, Research design
David is an IT professional holding a Master of Engineering in the field of Telecommunications. After working as a Research Intern at the University of Seville in Spain he moved to Budapest to finish his thesis on neuromarketing technologies. His interdisciplinary skills including computational science, digital signal processing and software development on desktop and mobile platforms allow him to implement the best technical solutions in any complex situation.
Marton mastered cognitive psychology at ELTE and has a very strong knowledge on human cognition, behavior and motivation. He also has a solid research background with EEG: he investigated the neural basis of human concept and category learning, which is also related to marketing and brands. He is a constant source of new ideas and a real motivator for the team.
We are looking for dynamic and talented researchers and engineers to join our team and work on the most interesting problem of all time: understanding human nature. You will be a great fit if you are energetic, motivated, love the international start-up culture and have a strong background in neuroscience and signal processing. Scroll down for more information.