We measure your viewers’ emotions.
Anywhere. Anytime.


Crowdsourced Neuromarketing

Cutting-edge media research

Synetiq is a cutting-edge neuromarketing research company providing media companies with emotional insights directly from their viewers’ brain and body. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie. The real-time insights help you to create more engaging and more effective content. Synetiq’s approach, called crowdsourced neuromarketing, delivers unprecedented insights to understand your customers anywhere in the world in a fast and cost-efficient way.

Real-time emotional insights

Synetiq’s proprietary research, data processing and data analysis technologies are capable of accurately recording, analysing and quantifying a person’s emotional reactions as they interact with media content. Current insights include: measurements of Affinity, Excitement, Engagement, Vigilance levels. Raw data is collected from off-the-shelf biometric sensors such as EEG headsets, skin conductance and heart rate sensors, eye-tracking devices etc.

BBC, HBO, RTL, VRT, Havas Media, Young & Rubicam, Mito, Vodafone, Telenor, FHB Bank, OLX

How does it work?


1. Set-up a test online

Anyone can easily set up a test online, upload test material and select research participants to be tested.


2. Send it out to selected testers

An invitation to the research is sent to participants in our database.


3. Testers watch your material

Participants take the test at home right away, after which they will get paid.


4. Get results
in real-time

We process and analyze test results. Analytics appear in real-time on your online dashboard.

Client testimonials
“Using Synetiq’s range of neuro and biometric techniques and interpretive expertise gave us real second by second detail on how the audience emotionally engages with our content – which will help us maximise the creative impact of what we do.“
– Head of Audiences, BBC
Havas Media 
“Synetiq’s emotional insights have helped us to discover the impact of the latest TV advertising trends to increase our client’s campaign’s effectiveness and its sales.“
– Director of Branded Entertainment, Havas Media
Young & Rubicam 
“Using Synetiq’s report, we could identify emotional drivers in our creatives that can translate into consumer behaviours leading to business success.“
– Director of Strategy, Young & Rubicam

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Get in touch

Synetiq Ltd – United Kingdom

Email: info@synetiq.net
Phone: +44 20 3286 8801
Address: 20-22 Wenlock Road, London, N1 7GU, UK
Call us from the US: +1 424 253 0880


Synetiq Kft – Hungary

Email: info@synetiq.net
Phone: +36 20 54 44 804
Address: Irányi utca 3, Budapest, Hungary (map)

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Synetiq Ltd.
+44 20 3286 8801 (UK)
+36 20 54 44 804 (HU)