Understand audience emotions to create better ads & content.

We are proud to work with

Synetiq's clients: BBC, HBO, RTL, Viacom, VRT (Belgian Television), Tesco, Telekom, Telenor, Vodafone, Egis, Merck, K&H Bank, TNS, Young & Rubicam, Havas Media, Mito

What is Neuromarketing?

Understand the unconscious

Neuromarketing research is the study of people’s emotional and cognitive response to media or marketing stimuli. At Synetiq, we use cutting-edge neuroscience and the latest biometric sensors to identify your audience’s unconscious emotional responses while they watch your content. We help our clients assess, benchmark and improve their content and communication in order to maximise its emotional performance, memorability and activation power.


What are the benefits?

Beat your competition

By using neuromarketing research, you gain access to genuine and valid insights about your audience. It helps you reveal emotions that are difficult to verbalise, by analysing second-by-second physiological data that eliminates social compliances and shows even the smallest changes while your audience watches your content. Contrary to old-fashioned quantitative research methods, fewer participants are required to cover your target audience, results don’t depend on a moderator or an opinion leader as in qualitative research and the insights you gain offer a real competitive advantage towards your competitors.


Our technology

EEG

EEG

The electroencephalograph, or EEG, is our main source of insight into the mechanisms of one’s brain.

Hear-rate sensor

Heart-rate sensor

The photoplethysmograph uses pulse wave signals to derive heart rate variability.

Skin

Skin response sensor

The electrodermal response highlights the most important moments which evoked excitement in viewers.

Eye-tracking

Eye-tracking

Our use of eye tracking is an effective method to pinpoint the area of one’s momentary visual attention.

Pre-test

Assess & improve your content

  • Select the best performing copy
  • Fine-tune your creatives before airing
  • Maximise ROI and the ad’s emotional impact
  • Predict future performance with benchmarking to running campaigns
  • Share your knowledge about target audience with your agency
  • Evaluate creative agencies’ performance
  • Get answers to specific questions


Ad-tracking

Follow, Benchmark & take action

  • Analyse the emotional impact of your ads on a monthly basis
  • Benchmark your campaign’s performance to competitors’
  • Track ad persuasion and activation within segments
  • Identify emotional mechanisms that affect KPIs
  • Compare creatives’ emotional performance with KPIs
  • Understand how your customers’ decisions are driven by emotions
  • Discover latest trends in your product category
  • Optimise media buying & maximise your return
  • Gain competitive advantage with new type of insights


We are proud to work with

Synetiq's clients: BBC, HBO, RTL, Viacom, VRT (Belgian Television), Tesco, Telekom, Telenor, Vodafone, Egis, Merck, K&H Bank, TNS, Young & Rubicam, Havas Media, Mito

Would you like to know more?

Let our team send you more information about our services.

Are you interested in participating in neuromarketing research? Sign up as a tester here

Synetiq Ltd.
3 Iranyi utca
1056 Budapest (map)

+36 20 54 44 804

20-22 Wenlock Road
London N1 7GU

+44 20 3286 8801
info@synetiq.net