Neuromarketing research is the study of people’s emotional and cognitive response to media or marketing stimuli. At Synetiq, we use cutting-edge neuroscience and the latest biometric sensors to identify your audience’s unconscious emotional responses while they watch your content. We help our clients assess, benchmark and improve their content and communication in order to maximise its emotional performance, memorability and activation power.
By using neuromarketing research, you gain access to genuine and valid insights about your audience. It helps you reveal emotions that are difficult to verbalise, by analysing second-by-second physiological data that eliminates social compliances and shows even the smallest changes while your audience watches your content. Contrary to old-fashioned quantitative research methods, fewer participants are required to cover your target audience, results don’t depend on a moderator or an opinion leader as in qualitative research and the insights you gain offer a real competitive advantage towards your competitors.
The electroencephalograph, or EEG, is our main source of insight into the mechanisms of one’s brain.
The photoplethysmograph uses pulse wave signals to derive heart rate variability.
The electrodermal response highlights the most important moments which evoked excitement in viewers.
Our use of eye tracking is an effective method to pinpoint the area of one’s momentary visual attention.
“Working with Synetiq’s professional team and their reports always bring new and inspiring insights that inform our strategy.“
Head of Marketing Communications
“Using Synetiq’s range of neuro and biometric techniques and interpretive expertise gave us real second by second detail on how the audience emotionally engages with our content – which will help us maximise the creative impact of what we do.“
Head of Audiences
“Synetiq’s emotional insights have helped us to discover the impact of the latest TV advertising trends to increase our client’s campaign’s effectiveness and its sales.“
Director of Branded Entertainment
“Using Synetiq’s report, we could identify emotional drivers in our creatives that can translate into consumer behaviours leading to business success.“
Director of Strategy
Young & Rubicam
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