For the on-air phase of your advertising campaigns we offer you 3 products: a post-test analysis for deep understanding, a 1-pager for those who only want to get a short summary of their ad’s performance, and a self-service database access. All solutions give you the opportunity to measure your ads within 40 other ads from a real competitor environment, while results are delivered to you by the end of each month.
How can we help?
Measure in-market performance and optimise creatives on the fly
Benchmark emotional & conscious performance against your competition
Track performance by sector, product category and advertiser
Fine-tune editing, music, voice-over, tags and packshot
Improve your adapted copy with small changes
Discover the latest trends in your sector, gain insights into their effectiveness
Understand emotions behind consumer behaviour
Track emotional wear out
Optimise media investments based on effectiveness, shorten to save on media spend
What to expect?
We diagnose your ads’ performance on a second-by-second basis on your target audience, benchmark their performance to thousands of ads, summarise our findings in a report and deliver our insights to your team in person so you can learn what hinders and what boosts performance, use the insights to maximise efficiency and marketing ROI.
Post-test
As part of the monthly ad-testing service, post-tests give you the opportunity to deeply understand your ad’s performance on multiple audiences.
We analyse every second of your ad with a focus on branding, storytelling, voice-over, packshot and emotional performance on your target audience. We collect our findings in a report and provide recommendations for small changes in the editing room to make it more successful. We help you to learn from your results for your following ads. We give you the opportunity to understand your competitor’s performance. We present & discuss our insights with your team and agency in person.
In case of time pressure, ask for fast-delivery, which means we deliver your results within 3 days after our monthly test.
Key benefits
Cost-effective, within our regular monthly test
Results available on multiple target audience segments
Benchmarked to 1100 brands’ 5200 ads
Actionable recommendations to be done within a day
Key metrics & output
Branding / Storytelling / Voice-over / Packshot / Emotional performance / Message transmission / Activation
PPT report + interactive online dashboard + personal presentation
Results within 5 business days after the regular monthly test
One-pager
1-pager summary gives you the opportunity to take a short look at your ad’s performance.
We highlight the main strengths and weaknesses of your ad and give you the conscious results and emotional curves. With this solution you get an overview of what worked well and what was less successful in your ad.
Key benefits
Easy-to-understand, short summary of successful/less successful elements of your ad
Cost-effective, with our regular monthly timing
Results available on multiple target audience segments
Benchmarked to 1100 brands’ 5200 ads
Key metrics & output
Strengths and weaknesses, conscious scores, emotional curves
Short PPT report
Results within 7 business days after the monthly regular test
Database access
This product provides you self-service access to our database of thousands of ads. Browse the conscious and second-by-second emotional performance of your and your competitor’s ads, leverage benchmarks, create your own target segments and uncover insights.
Key benefits
Self-service, quick access
Results available on multiple target audience segments
Benchmarked to 1100 brands’ 5200 ads
Key metrics & output
Conscious scores, emotional curves, customised benchmarks
Dynamic eye-tracking heatmaps
Interactive online dashboard + video consultation
