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Solutions for planning phase

Your campaign’s success depends on your understanding of your target audience, your competition & the latest trends.

Understand trends, your target audience and the competitive landscape by leveraging our insights mined from thousands of ads we have analysed and helped improve while working with 70+ leading brands in Europe. 

 

Validate early stage campaign ideas

Advertising is competitive. When planning and building your own campaigns, it is vital to know how your rivals are doing in terms of creativity and impact. Your campaign’s success depends on your deep understanding of your target group and the latest trends.

Make unique information your competitive advantage

The more information you have the better you can design, realise, and assess your campaigns. Companies like Pepsi, Tesco, IKEA, Unilever, Heineken or Telekom regularly rely on Synetiq’s game-changing insights when they plan and execute advertising campaigns.

Data + Creativity = Growth

Inform your marketing strategy from idea, through execution, to airing with Synetiq’s unique service on the market. Gain unparalleled insight into your own and your competitors’ customers’ emotional reactions. Inspire and support your agencies.

 

What to expect?

We start with understanding your situation, listen to your challenges and goals. Then we mine our unique database of thousands of ads for insights that can inform, inspire. We summarise our findings in a report and deliver our insights to your team and agencies in person so you can minimise your risks, win the hearts of your audience and maximise marketing ROI.

 

Insight package

Share with us your goals, your fears and challenges and let us mine our emotional database of thousands of ads to find relevant and actionable insights for you. Our insight packages are specifically tailored to your own business needs and the topics that help you the most.

Key benefits

  • Insights based on data from 1200 brands’ 5500 ads

  • Tailored to your specific business challenges

  • Information that can become your competitive advantage

  • Includes personal consultancy with our expert team

  • PPT report + interactive online dashboard

  • Can be combined with pre-testing and other services

Database access

In the last few years, we have analysed and helped improve more than 1200 brands’ 5500 ads. The data and knowledge we have gathered is now available at your fingertips. Use our platform to learn from the best and the worst, discover audience emotions on a second-by-second basis, compare ads’ performance and uncover game-changing insights on your own.

Key benefits

  • Self-service solution

  • Access to thousands of ads’ second-by-second emotional data

  • Includes video consultancy with our expert team

Learning workshop

Our expert team has gathered significant knowledge while helping top brands craft the most successful campaigns. Relying on our database and years of experience working with brands and agencies, we offer to hold interactive workshops with your team and agency addressing your own challenges.

Key benefits

  • Interactive learning experience for your team

  • Workshop tailored to your business needs

  • Train and inspire 3 to 300 people

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"Each and every insight and report that Synetiq delivered us somehow became part of our culture in the company. They are used frequently, if we talk about the communication or messages."
- Marta Nogell, Consumer & Customer Insights Manager / IKEA
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"We improved the stories of our main character relying on Synetiq's research. Thanks to the successful campaign, our sales increased by 12% in the first semester, compared to the same period the year before."
- Adrienn Dardai, Marketing director / CBA

Maximise your campaigns’ performance, improve your marketing ROI.