Sanofi’s brand manager, Fruzsina Fejes, one of Synetiq’s clients shared her experience and opinion about working with neuromarketing. If you are curious, how neuromarketing research can help you to improve your advertisements or why Sanofi, one of the biggest healthcare advertisers choose to use this methodology, the next lines are for you.

If you are still hesitant to try out neuromarketing, or you want to get inspiration about what others use the methodology for, the next lines are for you: read what László Baka, Brand Marketing Manager at Heureka Group (árukereső.hu) thinks about neuromarketing.