When it comes to ad creation, many details ask for your attention, such as well-executed visuals, catchy narration, or a memorable packshot. Either you are adapting or filming a new spot, you have to face audio effects. Freedom or challenge? After learning some techniques, you can get the best out of your spot with the help of your audio.
Due to the cut of the marketing budgets and difficulty in filming, the lifespan of existing campaigns has become observable. In the year 2022, the competition for media space will intensify, so it is essential to follow the efficiency of campaigns on a daily basis. Although using the same spot for a long time can save a lot of money for advertisers, it carries a high risk of potential wear-out.
Based on our experience here at Synetiq, the level of light in an ad can, and usually do have a negative affect on both the ability to involve viewers, and also the level of emotional resonance with the spot. But it doesn’t mean you have to completely eliminate this tool from your library either. What is the mechanism, and what waves does darkness ripple in brains?
