What makes an ad memorable?
Why measuring emotions is totally worth the money
How to get the most out of an adapted copy?
Are you working at one of those multinational companies who receives TV spots from the global HQ and you have to adapt them for the local market? And are you one of those employees who wants to be creative, but your hands are tied? If you have ever worked on an adaptation, you know that it’s not as easy as it sounds. But is a narration important, does it have a strong influence on emotions? How can you get the most out of it? Our article is here to answer your questions.
How to create a successful TV spot? - Part II.
Here at Synetiq we are passionate about successful ads and we love to share our experiences with you. In this article we continued to list the checkpoints that are worth considering before creating a new ad.
How to create a successful TV spot? - Part I.
What are the main advantages of working with Synetiq? An interview with Marta from IKEA
Fear of the dark
Based on our experience here at Synetiq, the level of light in an ad can, and usually do have a negative affect on both the ability to involve viewers, and also the level of emotional resonance with the spot. But it doesn’t mean you have to completely eliminate this tool from your library either. What is the mechanism, and what waves does darkness ripple in brains?
