Negative energies and bad news everywhere - from one point of view, this is our everyday life nowadays. But if you open your eyes and look around, other perspectives open up to make you feel positive about: having the opportunity to take care of yourself, to help each other, to save the environment and to appreciate little things in life. Here at Synetiq, we want to be one of those companies who help you through these tough times and bring a little sunshine into your day. Thus, we collected 10 kind and happy ads that Hungarians showed highly positive feelings for (data is backed by our latest neuromarketing measurements).
So sit back, relax and check out what you can learn from them!
Soproni - Hétköznapi szuperképességek
Soproni’s new campaign keeps their tradition of finding common things which bind us, Hungarians. Our experience showed that culturally close things elicit positive emotions in people, so we believe that watching this ad can make you smile too. (If you want to read more about what things elicit attraction in ads, check this article here.)
Milka - Adj most azoknak, akik a legtöbbet nyújtják
Yes, it is almost summer, but Christmas always produces heart-warming ads, so at least one should be on the list. Milka shifted the focus from the product to the beauty of helping each other, in a very emotional way. Who would you give the best chocolate now?
Mömax - Kárpitozott ágy csak online
Protecting our elder ones is one of the most important things in the current situation. If you ever wondered why all the oldies want to get out nowadays, here is a reason. Funny ad series from Mömax about online ordering.
Cofidis - Pénzfák nőnek a vértesi faluban
Jumping away from reality - many need it these days. Cofidis’s “unbelievable but true” series is simply hilarious. Watch this one and meet the money trees and rich baggers in Vértes - check out the well-crafted gags and settings!
Müller Riso - Szuper nasi
Such an absurd impression this bear makes! Who are you if Riso’s rapper bear doesn’t make you smile with his cool rhymes? :) What to learn here? That humor is always a good approach to life (and ads).
Borsodi - Kézfogás
Oh, that famous first meeting with the parents. And that scary first handshake. Borsodi put it in a funny picturesque inner monologue. Learn how not to say all, but make sure everybody got it!
Douwe Egberts Omnia - Ki kér egy Omniát?
That scary first meeting inspired Omnia, too. Learn how to turn emotional stress into kindness just with a small but important thing in common! Who wants to share a virtual coffee now?
Voltaren Dolo - Esküvő
If that ominous first meeting went well, you just have to make sure you always have your Voltaren with you. Always. Here is the proof that even a painkiller product can be shown in a funny way.
Telekom - A család digitális kelléktára
Telekom through its digital devices would like to appear as the helper of families. The families might be closer nowadays than ever, but some help, respect and love cannot hurt anyone. Learn how to build a likable male protagonist through his clumsiness!
Nescafe Gold - Van egy perced?
Facts and charts follow our daily lives lately, but you may create your own, now! Have you ever thought about how many people you’ve met in your life? And how many of them are still with you? Nescafe taught us that not only the product matters, but also who you can share it with. So stop for a moment and think about your loved ones, and be aware why you like them.There’s no better time than NOW.
Written by Petra Várhelyi
